Prof. Dr. – Ing. Markus Haid

I am a professor for sensors and measurement technology at the University of Applied Science in Darmstadt and founder and director of the Competence Center For Applied Sensor Systems (CCASS) und the LabVIEW Competence Center For High‐Assurance System Development (LabVIEW CAS). As digitalization expert I consult a lot of companies in the area of digitalization and blockchain. Additionally, I am an officially listed consultant for German funding programs including BAFA, RKW and go-digital. As synonym #theyellowshoes I report about various events worldwide. I move forward dynamically and shows you step‐by‐step the way to the Internet of Things. Dynamic, anticipating, agile, flexible in the right direction. Start now with me by effectively reaching your goal – step by step… Trust the yellow shoes.


”Prof. Haid’s competence, eloquence and a good measure of foresight enabled our executives to take a pragmatic view of the topic of digitization. He plausibly pointed out both opportunities and risks and was thus able to support a creative process within the company.”

― Uwe Abel, Chairman of the Board Mainzer Volkerbank eG

”The cooperation with Prof. Haid enabled us to develop new service approaches for our customers. The workshop with Prof. Haid was professionally prepared, made a lot of fun and had concrete results. Thanks again!”

― Dr. Bernhard Budaker, csi entwicklungstechnik GmbH

”A return on investments is quickly achieved through the implementation of small steps in half‐yearly projects.”

― Ersan Günes, Quantitec GmbH

”Due to his enormous deep technical competence and his personality on the other hand working with Prof. Dr. Haid is as technological boosting as it is entertaining.”

― Frank Heidemann, SET GmbH

”Irrespective of the participants’ level, Prof. Haid manages to motivate them to propel the company into the Internet of Things.”

― Florian Zegar, wecaleIT AG

”Thanks to the excellently prepared IoT strategy workshop at our premises, we now have our digitisation strategy. The workshop was not only beneficial, but was also a pleasant experience, thanks to Prof. Haid’s likeable character.”

― Thorsten Winternheimer, Wolf Ingelheim

”Perfect and very pragmatic approach! I was able to apply the methods I learned directly. Thanks to Dr. Haid’s methodology, the workshop was very pleasant and goal‐oriented.”

― Florian Brandau, IAV GmbH

Who I worked with